In developed countries, approximately 50% of consumers are currently buying gluten-free products.
By participating in the Gluten-Free Certification Program (GFCP) companies can benefit from the gluten-free market and its exponential growth by communicating their commitment to producing safe, reliable and trusted gluten-free products for consumers.
In the complex and misunderstood regulatory landscape of gluten-free production and product label claims, the GFCP provides clarity and helps reduce risk. Further assured by an unbiased ISO accreditation process, the GFCP ensures certificated companies can display trademarks or make claims, with confidence.
Finally, the Gluten-Free Certification Program further sets itself apart from all other gluten-free certification programs by providing its customers with access to exclusive gluten-free research, marketing and communication initiatives, professional medical and science advisory groups, managed by leading food industry and gluten-free experts.
The Gluten-Free Certification Program is a standard developed with a set of requirements founded upon proven, globally recognized and science-based food preventative safety protocols. As opposed to other gluten-free claims, the GFCP Standard does not rely solely on analytical testing results.
A GFCP-certificated facility/site verifies its existing Gluten-Free Management System annually, conducted by a trained and approved auditor, who is employed by an ISO accredited and GFCP licensed third-party certification body.
The Gluten-Free Certification Program provides the business opportunity to leverage certification and gain access to the continually growing gluten-free market by facilitating and enabling key relationships with manufacturers, brands, retailers and consumers.
In a sensitive marketplace where consumers have no other choice but to follow a gluten-free diet for life, the GFCP provides the bridge, which helps create trust and build brand loyalty with customers.
Making a gluten-free claim falls into a highly regulated and scrutinized product category for people with a ‘special dietary need’. Failure to consider the sensitivity of the gluten-free market in brand communications and advertising will alienate an important segment of the market and erode brand credibility.
